The new digital age: A call to digitally transform the commercial real estate industry
The blindsiding impact of COVID-19 has forced commercial real estate professionals to adopt a digital transformation strategy to adapt to the new business climate caused by the pandemic. However, many commercial real estate teams are at a disadvantage as they have been slow to adopt technology and suffer from inefficient processes, long lead times, and slow decision making. One thing is for certain, whether you are a lender, investor or property owner, firms that have embraced technology are well positioned to win.